Rich's Profile

Experience Summary

* Significant Field Marketing, Brand Awareness, Streen Seen and Experimental Marketing experience (Brands include Bank of Scotland, Toyota, Motorola, Australian Government, Redbull, Nivea, Pauls Smarter White Milk and Splice Ice Cream) * 8 years experience as Brand Manager * Managed, championed and educated brands 12 different brands in last 12 months * Developed and implemented multi-million dollar Brand campaigns * Strong commercial acumen, understanding of brand and loyalty schemes together with my innovative approach to shaping and delivering campaign View my contact details, availability, and stats.

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Experience

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Extra Information

  • Assistant Event Manager

    Executed a Field Marketing promotion for 'Splice Ice Creams' in South Australia. Managed 10 staff over a 2 week period.

  • Conferences / Tradeshows

    Arranged numerous Tradeshows for Bank of Scotland including

  • Data Capture

    Captured data for a street seen campaign for Toyota Rukus and Motorola. Captured key information for chosen demographic and uploaded all information together with video and photographs

  • Demonstration

    Demonstrated Pauls Smarter White Milk in all Coles and Foodland supermarkets in South Australia on an eight week campaign.

  • Event Management

    Developed and implemented multi-million dollar Brand campaigns supporting business strategy. Championed, Managed and Educated Bank of Scotland brand with over 150 staff. Managed a budget of $4.2 million and over 15 staff.

  • Exhibitions

    Bank of Scotland

  • Flyer Distribution

    Australian Government, Toyota, Motorola

  • Hospitality

    Smirnoff

  • Installation / Store Fixtures

    Splice Ice Cream

  • In-store

    Pauls Smarter White Milk, Nivea

  • Leafleting

    Toyota

  • Market Research

    Bank of Scotland, Toyota

  • Presenting

    Presented to Board Level for a large Blue chip company and also presented locally to consumers with audiences in excess of 500.